Creating a design experience that celebrates and honors the Black culture and history in Ypsilanti, Michigan

Elevating the Stories of Ypsilanti’s Black ancestors and their community

Members of Eastern Michigan University’s Engage@EMU community outreach program wanted to help give voice to the underreported stories and history of Ypsilanti’s Black community through a series of six landmark signs, which are currently located at their respective locations in Ypsilanti, Michigan. This was a group effort that consisted of local historians and numerous community supporters.


 

Exploration

The history of Ypsilanti’s Black community was often left underrepresented, leaving gaps in stories. With the logo, I wanted to explore that concept through bold lines and fonts. I also translated this idea to an icon set.


 

Finalization

After exploring multiple concepts for logos and project names, we finally landed on a final design for the logo, signs and name.

 

 

The Results

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Son of Baldwin